Design

Brand and Identity Design

IDEO

As an interaction designer at IDEO, I work for industry-leading clients to design the future of what’s possible for their offerings. I work in collaborative, interdisciplinary design teams to craft creative direction, branding, graphics, UI/UX, animation/video based storytelling, and more.

Chameleon Vintage 

My vintage/secondhand clothing side hustle. I sell at 3 vintage clothing boutiques in the Bay Area, local flea markets, and online.


I collaborated with some of my favorite graphic designer friends to create a shop has many visual identities, just like a chameleon.

Logos by Owen Borges, Elan Shohet Zabin, Hayato Kawai, Patrick Ryan, Pandamonium Sign Co, Eddie Mandell.










archive layer

Read case study here »

Design all UI, branding, and social content for an online shopping site that scrapes the internet for rare “archive” menswear.










DOG®

A  fun riff on the construction company CAT’s logo that I turned into a streetwear/workwear line. Sold over 100+ pieces.








HIPPIE TOWN

A whimsical identity for a lifestyle clothing line.


The design is based off of a psychedelic bar in Osaka, Japan called “ganja/acid.” The owner once referred to my hometown San Francisco as a “Hippie Town.”

I took that quote and combined it with Japanese “kawaii” style pop art to craft a run of tees and stickers. 



KENNY’S

A fun flip of the Denny’s logo, for a personal logo. Printed limited runs of tee shirts, aprons, and stickers.







Gracie Abrams

Stage visual design for Gracie Abram’s Jimmy Kimmel performance







Club Athletico Parceiros

Pro bono logo design for a youth soccer team/academy in my hometown San Francisco.



KIOSK BOYS

Pro bono logo & apparel design for a vintage store in Little Tokyo, Los Angeles.




Mikata Udon

Pro bono logo design & creative direction for an upcoming Japanese noodle restaurant/pop-up in Seattle.


Harry’s Barbershop San Francisco

Pro bono logo design & creative direction for an upcoming barbershop in my hometown




Bin Boy Billionaire

Pro bono logo design for a vintage clothing retailer in Seattle.


Collaboration with Voz.Art



Formless Vision

Pro bono logo design for a post-rock indie music label in San Francisco.



Development/Web Design

Archive Layer — UI and branding for an online shop that scrapes the internet for niche vintage “archive” designer menswear. JS + python. team: Jeff, Travis, Kenny

Aethos iOS mobile app — former lead front end development for a social media iOS app for athletes. Swift. 
team: Brandon, Kenny

Realtime “Graffitied” iOS sketchboards — creating digital graffiti walls on iOS for users to scribble and tag digital “walls” with one another. Firebase + Obj-C. (CS50 final project)
team: Adriano, Ramsey, Kenny

Synchronized audio playback — synchronized iPhone audio for music listening using NTP protocol. (CS144 final project)
team: Matt, Alejandro, Kenny
Exoplanets website — d3 + js using planetary data. HTML/CSS. (CS177 final project)
team: Hunter, Ben, Kenny

Dr. Deland — Wordpress site redesign and maintenance for a foot doctor based in NYC.

Triple Summit Finance — Wordpress site design and maintenance for a financial advisory company.

College counseling website — Wordpress site design and maintenance for a college counselor based in San Francisco.

HRW Law’s website — Wordpress site design and maintenance for a Law Firm based in San Francisco.

Snow Hill Capital - HTML/CSS front end splash page design and development for a VC firm.



Prototypes

me.ai — an IDEO CoLab prototype of a personalized, curated online store that recommends great products though “persona tags” created from cross-domain data and AI training. 


Team: Sisi, Anand, Kenny
Tobi — an IDEO CoLab prototype of a hiring chatbot that uses AI and NLP to assist recruiters in filtering candidates. 



Team: Anand, Constantine, Takashi, Kenny



Album Artwork

Cover design for DaBaby’s “My Brother’s Keeper (Long Live G)”

Commemorating his late brother, DaBaby knew he wanted the artwork to center around this childhood photo. I framed it within a polaroid scan, adding layers of analogue texture and forgoing text to evoke memory and rememberance.

Debuted on the Billboard 200 for albums.




Cover design for Carly Rae Jepsen’s “Let’s Be Friends”

Carly wanted to subvert conventional Valentine’s Day romanticisim, so I went to Party City and destroyed some classic romantic consumer goods. I snapped the wreckage next to the dumpster, lowering shutter speed to convey the uptempo song’s energy.


Cover design for Lana Del Rey’s “Doin’ Time”

Lana took this iphone selfie, and I was brought on board to evoke her retro, nostalgic, and intimately lofi aesthetic to match Sublime’s legendary song.

Debuted on the Billboard Hot 100 for singles.




Cover design for Tom Morello’s “Stand Up”

Tom Morello of Rage Against the Machine wrote this song in response to George Floyd’s murder. I wanted to use bold, minimal typography for the cover, channeling the song’s succint call to action . Drawing influence from my own background in grafitti/street art, I distressed the classic Impact font used in many grafitti crew stickers to echo where the movements and protests were happening: the street.




Other selected album/single artwork:




Paint